PartyGaming Plc
06 September 2005

                                                                6 September 2005


           PartyGaming and Cellectivity Launch Starluck Casino Mobile


PartyGaming Plc ('PartyGaming'), the world's leading online gaming company,
today took a first step towards extending its range of distribution channels to
include mobile telephony by launching its first gaming product using wireless
technology.

Developed together with Cellectivity Ltd, a leader in the development and
distribution of mobile e-commerce applications, PartyGaming has launched
Starluck Casino Mobile - a JavaTM application which will transfer the full
customer experience and excitement of StarluckCasino.com from the web to mobile
phones.

By texting 'CASINO' to 60602 new and existing users in the UK can download
Starluck Casino Mobile to their phones in a matter of minutes and then play
their favorite casino games wherever a mobile phone can be used.  Existing
Starluck customers can use their existing online accounts while new customers
can create an account directly from their mobile phones.  As easy as the
application is to use, strict safeguards are in place to ensure that all players
accessing the casino product are over 18 years old.

In this first version of Starluck Casino Mobile, users will be able to play
European Roulette and 'Golden Gopher' slot machines either for cash or just for
fun.  Mobile versions of other games in development with Cellectivity, including
the world's number one poker site, PartyPoker.com, are planned to be released in
the near future.

Vikrant Bhargava, PartyGaming's Marketing Director said:

'PartyGaming is delighted to have taken this first step towards exploiting this
exciting new channel for its gaming products.  Offering our games through mobile
networks provides our customers with the freedom to play their favourite casino
games whenever and wherever they want.  Cellectivity was a natural choice for
PartyGaming given their technical expertise, keen understanding of the gaming
and betting markets, and their ability to deliver the excitement of our products
over the mobile phone.'

Eithan Ephrati, founder and chairman of Cellectivity said:

'The Cellectivity team is excited to see the launch of Starluck Casino Mobile
with market leader PartyGaming.  Our goal is to work with forward thinking
partners from the online world to help them quickly and easily extend their
offerings to both new and existing customers over the mobile channel.  The new
generation of handsets, more powerful communication technologies and huge
success of the telemedia model - where customers can download content to their
phones - all promise success for this partnership.'


Contacts:


PartyGaming Plc                                             +44 (0)20 7337 0100
Peter Reynolds, Director of Investor Relations

Financial Dynamics                                          +44 (0)20 7831 3113
Edward Bridges / Juliet Clarke

Cellectivity                                                +44 (0)207 424 7200
Pablo Graiver, VP, Director Marketing





About PartyGaming

Founded in 1997, PartyGaming Plc is the world's leading online gaming company
and owns and operates PartyPoker.com, the world's largest online poker room.
Other online gaming activities include casino, principally through
StarluckCasino.com and also online bingo through PartyBingo.com.

Since 30 June 2005, PartyGaming Plc has been listed on The London Stock Exchange
under the ticker: PRTY. In the year to 31 December 2004, the Group had revenues
of $601.6m and generated earnings before interest, depreciation and amortisation
of $387.8m and profit before tax of $371.7m.

Regulated and licensed by the Government of Gibraltar, the Group has over 1,200
employees located in the head office and operations centre in Gibraltar, a
business process outsourcing operation in Hyderabad, India and a marketing
services subsidiary in London.  The Group has customers in over 170 countries.

PartyPoker.com hosted over one billion hands of poker in 2004 and supports up to
80,000 people playing online at any one time.



About Cellectivity Ltd.

Founded in 2001 and based in London, Cellectivity Ltd. specialises in the
development and marketing of mobile solutions for online merchants. Unlike any
other company in the field, Cellectivity can create and maintain fully-operative
gateways between e-merchants' websites and mobile phones without integrating
into the back-end systems of its partners.  Cellectivity has agreements with the
four main mobile operators in the UK and has developed and distributed
applications for the mobile betting, dating, ticketing, travel, shopping and
gaming industries.


                      This information is provided by RNS
            The company news service from the London Stock Exchange