Aston Villa PLC
07 April 2006


For Immediate Release                                        7 April 2006


                                Aston Villa plc


              VILLA ANNOUNCE INTERNET LINK UP WITH NEW SHIRT DEAL


Aston Villa have today announced a new ground-breaking shirt sponsorship deal
with internet gaming company 32Red Plc (

).


The deal will see the 32Red logo placed on the front of Villa's playing kit for
at least the next two seasons as well as becoming the club's official online
gaming partner.


'During the course of this season, we've had discussions with a number of
companies who were interested in putting their name on the front of the shirt;'
said Sales Director, Stuart Ryan.


'But ultimately, this is the best deal for the club, in so many ways. 32Red is a
modern, pro-active company at the forefront of its sector and we're looking
forward to working with them as commercial partners rather than merely sponsors.
In addition, the deal represents an exciting and potentially lucrative
opportunity for the club to maximize the commercial advantages of an arrangement
which secures initial seasonal payments and a potential share in revenue drawn
from 32Red's online casino and poker services. It all means the overall package
could be worth a healthy seven figure sum per season to the club.'


32Red Plc is based in Gibraltar and its shares are traded on the Alternative
Investment Market (AIM) of the London Stock Exchange.


For further Information and for interview opportunities with Stuart Ryan, please
contact:


Phil Mepham                   0121 326 1561
Claire Huggins                0121 327 2299 ex: 266.


Buchanan Communications
Mark Edwards                  0207 466 5000


Notes to Editors

32Red (

) is an award-winning online casino and poker operator
licensed, regulated and based in Gibraltar. For the past 3 years 32Red has been
awarded 'Best Casino' by Watchdog and Player Advocate site Casinomeister.

The Company attracts players from around the world but has a predominantly UK
player base, with 83% of customers at 

 and 

registered as coming from the UK.

On 23rd September 2005 the Company listed on the London Stock Exchange's
Alternative Investment Market.



                      This information is provided by RNS
            The company news service from the London Stock Exchange